Mediamobile
Founded in 1996, Mediamobile produces and markets V-Trafic, a real-time road-traffic information service in France. Mediamobile has established partnerships with a wide panel of organisations that provides raw traffic information data. The company focuses on producing real-time road-traffic information in the French continental territory and on extensively broadcasting this information. V-Trafic helps drivers in their commutes and trips; it gives the drivers the opportunity to anticipate and avoid traffic problems; they gain in serenity.
Mediamobile is part of TDF’s Multimedia business unit along with Cognacq-Jay Image, SmartJog, TV-Radio.com and Visual 102. The Multimedia business unit aims at gathering synergies towards a common goal: digital technologies applied to the transportation of information.
Mediamobile is very attentive to the quality, the reliability and the reliance of its data. In order to produce the best traffic information service, it has implemented:
- A traffic data gathering system that respects strict quality standards. Data come from a wide panel of sources that implemented ironed-out counting methods (video-cameras, loop captors...) Mediamobile selects its partners on a strictly basis.
- Its own system to gather traffic data from taxis. This strategy gives Mediamobile the opportunity to widely expand the coverage of its information and benefit from an exclusive data source.
- Complex algorithms to select, sort, compare and correct raw traffic data. Ten years of Research and Development led to the creation of those algorithms.
- Partnerships with navigation devices’ manufacturers and European traffic services to optimize the coupling between the devices and the information.
- Secure technical platforms.